纸巾品牌营销大乱斗：洁柔霸总文学、维达纸巾婚纱……

来源：营销案例精选(ID：m-cases)

 年轻化营销的大趋势下，传统行业的老品牌也只能支棱起来。

<P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>举个例子，去年由蜂花领头的国货商战大戏中，家化老国货活力28为了参与其中，一群叔叔辈负责人勇敢冲入直播，第一天由于不知道如何下播，有个大叔硬生生熬夜守着聊天，还有怕说错话直播间被封的，最后举着纸条不说话。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>可见，要想获得更多消费者的青睐，传统行业品牌必须主动出击，只有通过各种方式来吸引年轻消费者，才有可能保证市场占有率。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>纸巾行业，则是极具代表性的分析对象。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>近年来，洁柔、得宝、心相印等纸巾品牌，通过不同的品牌定位和差异化营销策略，在不少年轻人心中加深了心智印象，也颠覆了大众对传统纸业的品牌印象。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>以下，官官将以五大热门纸巾品牌为例，从品牌近年营销动作入手，具体展开它们的营销之道。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>洁柔：拿捏霸总人设，玩转新媒体营销 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>如今，在各大平台一搜“洁柔”，就会出现“霸总”的相关词条。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>借助霸总人设的洁柔，也由此串起不同平台的内容营销，主打一个听劝+宠粉，具体表现为有求必应、听取建议、大方送礼、豪气抽奖等，总之就是把霸总风进行到极致。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>可以说，洁柔除了关心消费者生活中关于纸巾产品的不同需求，也用细致入微的关心和豪气大方的赠予满足了消费者精神与物质的双重需求。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>值得一提的是，除了在内容营销上，洁柔还通过线下的实际行动将霸总的爱注入给消费者。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>此前，淄博烧烤火爆全网之时，有网友对淄博文旅局喊话能否有180大帅哥“陪吃”。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>没想到，洁柔立马安排了180+的“霸总”给吃烧烤的用户派送纸巾体验装。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>随后的哈尔滨旅游热，洁柔又是安排粉丝去哈尔滨玩，还派了不少帅哥去热门景点派送纸巾。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>在洁柔一系列的花式宠溺下，消费者尝到了被重视的滋味，一种无形的好感和依赖也就形成了。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>对洁柔来说，通过与“霸总”形象的深度绑定，不仅打造出了超强的品牌记忆点，同时也通过不断捕捉社会热点，将品牌形象、产品特质融入其中，从而扩散品牌知名度。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>有意思的是，洁柔的霸总人设除了围绕品牌本身打造，还贯穿于公司高层的新媒体账号运营。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>像洁柔的董事长、产品、内容部等核心高管，都开通了小红书个人账号，形成了高管IP矩阵。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>在高管IP的运营思路上，同样主打听劝➕宠粉的风格：消费者的建议是要听的，该给的福利是必须要送的。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>作为传统纸业，洁柔以品牌人格化的差异化营销策略，把霸总的人设发挥到了极致，不仅与消费者拉近了距离，也让品牌散发出了年轻感。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>清风：践行绿色营销，构建环保生活方式 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>作为国民级纸巾品牌，清风的品牌认知度不言而喻。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>一直以来，清风都坚持着“不仅造纸，还坚持造林”的使命，绿色基因十分浓厚。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>产品层面，清风推出0塑料、0负担、0刺激的0塑抽纸“原木森林”。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>这一全新产品，既是推动消费者绿色生活方式转型的一个小契机，也是品牌积极响应环保号召的具体行动。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>营销层面，清风通过挖掘时下不同的热点趋势和互动形式开展绿色营销，让消费者更好理解和感受环保低碳生活的同时，建立起情感共鸣，从而呼吁全民一起践行绿色低碳生活，引领一种全新的生活方式。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>去年，清风还推出了一部纪录片，讲述了二十多年来清风林业员一直默默坚持造林，到如今有800多位林业员，他们守护超27万公顷自营林，以实际行动呵护着每一棵树木。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>在细腻柔和的品牌语言下，展现了清风的社会责任感和品牌人文精神。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>可以说，清风围绕着绿色环保的主线，通过产品、营销、内容等不同维度，让产品与大自然形成正向关联，将可持续理念传达给消费者的同时，也在消费者心中树立起绿色、向善的品牌形象。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>维达：沉淀「纸巾婚纱」IP，以“韧性”展开大创意 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>打开维达的某宝旗舰店，销量前4的产品中有3款是品牌的超韧系列。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>作为维达的爆款系列，超韧系列从十几年前推出到至今，已经不断升级迭代了诸多版本，而在营销上，维达也通过联动不同的玩法形式将产品的这种韧性特点不断放大。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>「纸巾婚纱」IP，就是这一策略的显化落地。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>童画纸巾婚纱、国潮纸巾婚纱、太空纸巾婚纱……这些看似不太可能的创意则能很好地展现纸巾强韧的特性，也体现出了维达不同于传统纸业的传播玩法——把纸做成艺术品。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>在品牌活动中，维达就曾邀请林志玲穿着高级定制的“纸巾婚纱”，通过时装秀的形式展现纸巾的时尚艺术，让人感觉仿佛在看维密。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>还有水中纸巾芭蕾，通过邀请明星身穿芭蕾裙演绎水中纸巾艺术，以唯美的视觉体验，实现产品力的认证。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>维达甚至延伸传统文化，在非遗扎染的传承地云南大理周城，打造扎染纸巾作品展。可以看到，历经浸染、漂洗、晾晒三道工序的维达纸张，呈现出独一无二的蓝白图案，变身成为浪漫的纸巾婚纱作品。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>除了立足产品层面的韧性，维达还延伸韧性的精神涵义，通过打造以纸巾婚纱为主体的巨型婚纱装置，希望女性无论多少岁都能为自己穿上婚纱，都可以充满韧性，追求爱与美。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>值得一提的是，随着「纸巾婚纱」这一IP逐渐深入人心，维达也开始向消费者发出共创纸巾婚纱的邀请，通过UGC创作，将「纸巾婚纱」从品牌一贯的品牌资产转变成为连接消费者的沟通桥梁。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>与此同时，为了把“韧”玩到极致，维达还基于不同目标消费者、不同沟通场景，推出纸巾刺绣、纸巾童画、纸巾捞金鱼等一系列特色活动，吸引大众玩乐。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>维达围绕着“超韧”的爆品之道，通过持续运营「纸巾婚纱」这一品牌IP，加以各种创意大事件和互动玩法，在呈现产品力的同时，也将产品的物理"韧性"抽象为用户的"韧性"精神，赋予产品及品牌文化属性。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>得宝：强化感官体验，传递高端生活品味 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>这个段子是这么说的—— <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>在广州人眼里，纸巾分为两种：得宝和其他纸巾。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>玩笑归玩笑，不过这句话背后也足以见得宝的高端定位。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>就像此前得宝联动热剧《新闻女王》主演佘诗曼的那句广告台词说的：“不是什么纸都能放到台面上的。” <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>从得宝的营销策略来看，其并非拘泥于某个特质和优势，而是从纸巾的感官体验出发，将其植入于生活细节中，从而释出高端的生活品味。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>例如其调香级别的纸巾产品，同香水品牌一样，赋予了每款不同香型产品不同的调性和叙事感。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>「梦境樱语」，主打樱花香味，更具浪漫文艺感；「甜蜜桃桃」，则是甜桃香，散发梦幻氤氲的氛围；清幽茉莉，诠释属于仲夏的优雅…… <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>值得一提的是，得宝还会根据不同香型、调性的纸巾产品，打造相适配的营销活动。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>像樱花香调的产品，得宝曾联合Costa咖啡在上海打造了一家赏樱野餐厅。去年，还前往阿那亚策划了一场海边樱花市集活动，极具浪漫氛围。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>桃香香调的产品则与美妆品牌into you联名，利用纸巾产品配套浅桃色美妆产品，通过嗅觉、视觉等体感，加深甜蜜元气的产品认知联想。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>除了传统花果香，得宝还于2023年推出咖啡香纸巾，将休闲日常的生活感注入到纸巾中，以此体现纸巾也可以是生活的一部分。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>此外，得宝也常常通过艺术联名的方式，释放纸巾的文化艺术气息。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>美国大都会博物馆，英国 VA 博物馆、美国波普艺术家Keith Haring凯思哈林…… <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>通过与不同的IP对象合作，得宝将艺术作品展现于一张张纸巾，用独特的画面唤起消费者美好生活的灵感。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>可见，基于产品的日常功能之上，得宝通过打造额外的美学文化和感官体验，将产品与高品味生活方式持续绑定，让纸巾成为个人品味和生活方式的载体。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>心相印：以温情为底色，展现品牌大爱 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>从最近的案例可以看出，温情是心相印的营销底色。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>前段时间，一名博主在叙利亚偶遇了一位在街边卖纸巾维持生计的老人。据了解，这位老人本是一位教师，因为战争才流落街头。随后，事件引起了网友关注，同时不少网友也@心相印，希望品牌能帮助老爷爷。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>随后，心相印进行了回应，并通过一系列的实际行动展现了品牌爱心。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>心相印先是联系了该博主并委托其为爷爷和他妻子送上玫瑰和手写信表达敬意，然后在关注到老人腿脚与牙口不便的问题后，又进一步委托博主带爷爷去配了新的假牙、租了新住房。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>后续心相印又根据网友建议开启了联名，通过征集网友的人物插画，对联名包装进行特别定制，并在包装上印制了爷爷的金句，传递人生体悟。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>在这场跨国联名中，心相印将品牌形象与善良、关爱等正面价值观联系在一起，并把「爱在心相印」的品牌 slogan植入消费者心智，真正落实到人与人之间纯粹的情感链接上。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>据了解，心相印在确定“爱在心相印”的品牌slogan后，就锚定“520”作为心相印的“品牌日”，在这个充满爱意的日子里通过品牌活动，去加深心相印与“520”、消费者之间的情感联系。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>例如在2022年这段特殊时期的520，心相印就发布了一支短片，通过日常生活中的微小暖心时刻的展现，去放大那些常常被我们所忽视的具象的情感。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>据了解，该短片还获得了当年长城奖的铜奖。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>友情、爱情、亲情……短片中所传达的温暖爱意不仅仅局限于恋人之间，更延伸至朋友和家人，在这些心与心之间的呵护中，展现平凡日子里的点滴幸福，以此唤起大众对“爱”的思考。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>综上，不论是从精神还是行动上，心相印的品牌表达都具有一股真诚感，其也围绕品牌名的本意，将“心相印”上升至对每个“你”“我”之间的爱意的看见、尊重和传播，展现出品牌格局。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang> <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>除了产品本身过硬的质量，如今的消费者对于选择品牌的标准也有了更加多元的标准和考量。 <P style="FONT-SIZE: 16px; BORDER-TOP: 0px; FONT-FAMILY: " initial? text-decoration-color: initial; text-decoration-style: text-decoration-thickness: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: PADDING-RIGHT: 0; list-9 0 list-8 list-7 list-6 list-5 list-4 list-3 list-2 list-1 COUNTER-RESET: LETTER-SPACING: 1.8em; 0px 0.63em MARGIN: 2; WIDOWS: ORPHANS: BORDER-LEFT: PADDING-LEFT: PADDING-TOP: left; TEXT-ALIGN: FONT-STYLE: PADDING-BOTTOM: rgb(25,25,25); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: BORDER-BOTTOM: WORD-SPACING: WHITE-SPACE: BORDER-RIGHT: sans-serif; simsun, 宋体, 微软雅黑, Arial, SC?, PingFang>对于传统品牌来说，一方面要基于自身品牌特性和定位找出适合自己的创新营销思路，另一方面也要注意不应夸张过激，若重营销轻产品，则会本末倒置，失去原有的消费者积累。