事情做完了,活动结束了,基本上都会有总结。一般项目负责人就会把大家召集起来开个会。
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但很多时候,在会上,不是流于形式,就是追究责任,推卸责任,这样纯粹就是浪费时间。
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如果你是策划人员,即使大家都放松了,你也别歇着,能不能做好活动后的反思,往往就拉开了每个策划人员的能力差距。
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会做总结,很好,但还不够,要会复盘。
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1.复盘和总结不同
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总结是对过去做过的事的记录和分析,复盘是推演,不仅仅是记录,而是推演出更多的可能性,并对其进行探讨,以找到新的方法和出路。
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复盘这个概念来自围棋,对弈结束后,通过复盘,棋手可以发现,自己在对弈过程中,哪些是疑问手,哪些是胜负手,哪一步下臭了,哪一步是精彩的。对于疑问手,还有那些不同的应对手法,更好的下法是什么,下法改变后的应对是什么。
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所以,复盘是动态持续的,他可以帮助我们发现新的方法,才能在下一次实践的时候避免相同的错误,同时发现新知识和新思路。
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2.复盘复什么?
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假设我们现在完成了一次活动,那么我们应该复盘哪些内容
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1)活动基本信息的复盘
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这一阶段只是单纯的事实呈现,只提供信息,不做评价。
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比如交代一下活动背景,活动目标,是否达到目标,数据是多少,结果是不是预期的结果,不要说为什么没达到等主观的观点。
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2)当初做了哪些决定,为什么?
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
在活动中遇到要做出选择的时候,我们是为什么做出这样的决定?
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
是凭借什么理由做出这样的决定?
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
这个决定是否支持我们的目标?
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
这个决定执行得如何?
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
如果选择另一个方向会是怎样的结果?
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
执行过程是怎样的?
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
是不是完全按照策划执行的?
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
我们做错/对了什么?还可以有什么新的方法?
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
这一阶段其实就是在推演,以此找到不同的可能性。
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
3.复盘具体步骤
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
1)回顾目标
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
这个目标是否合理?我们是根据什么定的目标?
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
2)结果对比
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<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
把目标和结果进行对比,思考为什么会有差距,原因是什么?
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
<P style="BOX-SIZING: border-box; FONT-SIZE: 16px; FONT-FAMILY: -apple-system, BlinkMacSystemFont," initial? text-decoration-color: initial; text-decoration-style: 0px; -webkit-text-stroke-width: normal; font-variant-caps: font-variant-ligatures: TEXT-INDENT: rgb(255,255,255); BACKGROUND-COLOR: 1.8; LINE-HEIGHT: LETTER-SPACING: 1px; 0px MARGIN: 2; WIDOWS: ORPHANS: FONT-STYLE: rgb(38,38,38); COLOR: 400; FONT-WEIGHT: none; TEXT-TRANSFORM: WORD-SPACING: WHITE-SPACE: sans-serif; CN?, Sans Han ?Source YaHei?, ?Microsoft UI?, YaHei GB?, ?Hiragino SC?, ?PingFang Arial, Helvetica, Neue?, ?Helvetica Ubuntu, Roboto, Segoe>
3)叙述过程
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把整个活动中做过的事再复述一遍,让大家都知道活动的过程和细节,有利于下一步的分析
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4)反思分析
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参与活动的人员对自己负责的事进行反思,是否做到了最好?
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是否完全按照策划执行?
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是否支持了同伴的任务?
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有没有碰到自己不可控制的事情?
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遇到了什么困难?是如何去解决的?
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这一步是明确自己当时的思考和决定是否正确,是否有更多的可能性。
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5)众人提问
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复盘参与人员,在这一步在已知的内容基础上进行提问,可以用5why分析法
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每个人看问题的角度不同,有利于全面分析事件,找到成功和失败的关键因素,探索更多的可能性,考察每一种可行性的条件。
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6)总结规律
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上面所有的步骤都是为了得出这最后的规律。
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比如活动中有哪些可以复用的方法和内容?有哪些坑下一次要避免?
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学会复盘,可以对个人成长中的很多事进行复盘,从而获得更快的成长。
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小事及时复盘
大事阶段性复盘
事后全面复盘
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当然,复盘除了对自己经历的事复盘,也可以对他人复盘,对竞争对手复盘,学会复盘,相信你会获益无穷。